Diversify your F2f Fundraising investment - OPPORTUNITIES IN THE UNITED STATES

If we've learned anything from 2020 it is that a diversified fundraising program is essential. Diversifying F2F to the United States is great option for spreading the risk and reward of your F2F program.

Unlimited scope

There are no limitations on F2F in the US market. There are more than 300 million people with more than 200 cities with populations in excess of 125,000. The US is ranked as the most generous nation over the last 10 years by the World Giving Index.

---

Ideal for state based organisations

If you are limited in Australia to fundraising in a single state expansion is impossible. Expanding overseas overcomes this issue and provides huge scope for fundraising growth.

---

High quality market - strong donor retention

The US F2F market is demand led - there are a large number of high quality suppliers seeking to work with great causes.

Donor retention is higher than in other markets and working with Whipbird's selected partners, retention is also likely to be higher even than the US average rate.

Diversified investment

Investing part of your regular giving budget in the US allows for diversification out of a single market with the reduced risk that comes with diversification. Key risks that can be better mitigated include:

• Pandemic spikes - shift your investment budget between markets.
  
• Regulatory risk - the US market is regulated at a state level. There is significantly less risk of national level regulatory change.
  
• Market risk - take advantage of higher quality suppliers in a demand-led fundraising market to manage lack of quality supply in your home market.
  

---

Unrivalled expertise

Whipbird works with the most experienced sector leaders in the US to provide organisations with a unique support package. This includes fundraising, legal and financial experts in the field of F2F fundraising.

Support can be provided from concept inception, through program roll out to include ongoing support. This can be at any level from "hands on" day to day support to high level strategy and board engagement.

---

The support you need - so that you can do it yourself

These are some of the services we can provide, but there are many more aspects where our experience can help your team to build their capacity. If you want to run best practice welcome calls, want to know how to handle complaints, would like better "quality" in any area or just want a fresh pair of eyes - get in touch.